Selling ICE‍‍‍ to Executives

The "I‍‍‍‍‍‍"CE Cube

Ideas are dime-a-dozen...We say, only buy good ones. What's a good idea? Our formula centers on mapping trends relevant t‍‍‍o your business mapped to the most valuable technology concept.

Syndicated or Personalized...we publish IDEAS each Tuesday‍‍‍, which you can buy for $X/yr Should you choose to pick which firms we author, it's $YK/mo. Want to keep the IDEAS to yourself for a while....$xyzK/yr.

New tech‍‍‍nologies shape IDEAS... everyone should be doing something with analytics, with AR/VR, with direct-to-consumer, etc. Every IDEAS article is published with the "best use" in these technology categories.

Relish the outsider perspective‍‍‍‍‍‍..‍‍‍. Rarely do executives rely solely on insiders, but instead find outsiders to prove/shape/improve good ideas and initiatives. If you are unable to make us a part of your inside team, we are excited to be your trusted outsider in creating business cases using our research prowess to cull the best from publicly available information.

‍‍‍Bring us inside your team‍‍‍‍‍‍... Ma‍‍‍ke us a part of your inner circle by having us sign confidentiality terms allowing us to access more complete facts available only to those who work with you. With this level of detail, the business case we build for the IDEAS you select with us, will involve less iterations and hence more quickly get you to the success you seek.

The business "C‍‍‍‍‍‍"ase Cube

The "E‍‍‍"xecution Cube

As a team of "A" players (in life and in strategic thought), firms should consider us as part of the team who executes an idea to success. If you desire a massive team to execute a large idea, other firms are better suited. Yet, we crave being a part of your team until, and through, your success from idea-to-execution.

...You've lead initiatives for 10+ years, ‍‍but each month brings greater awareness of your firm’s growth not achieving it’s potential. A colleague utters one of the most unhelpful suggestions to “think outside the box.” Anyone who uses this phrase should be required to at least continue by describing the box. After a multi-day offsite talking about boxes, you are tasked with considering a strategy consulting firm for the solution. Before lunch, your assistant has contacted the usual suspects. After lunch, you enter the elevator returning to the grind to find a well-dressed sales leader from each of the Big4. Unable to exit before the door closes, you agree to hear their elevator pitches.

One confident alpha strikes fast choosing to focus on their firm’s brand. Without detailing why, a second fixates on ensuring you know their smallest client spends eight-figures. Before you punch the “Door Open” button, a third talks about the 10s-of-thousands of doers you would have at your disposal. The door opens before anyone else can speak...to reveal Andy who serendipitously is standing in front of a tall lampshade-less lamp as if a visual symbol of Andy as the “idea guy.” Instead of speaking first, Andy hands you a document titled “If I Were <YOURfirm>. Your eyebrows lift from the positive surprise. While scanning the headlines from the list of concise ideas summarized in a few pages...y‍‍‍ou look up‍‍‍ and our eyes meet...

...you hear Andy say...

We serve companies with annual revenue of $10M to Fortune 10 firms ‍‍‍on their strategic decisions... from Ideas-to-Execution... with a process that starts with a blank canvas, shaped into idea quadrants, & filled daily with LIVE intelligence and execution.

‍‍‍The Canvas‍‍‍

Artists begin with a blank canvas...just as writers start with a blank piece of paper. Each of our IDEATS (a fun word to describe our idea leaders) have a finite amount of time. We created a model to maximize their creative potential so a finite number of clients may experience their genius daily. Specifically, each leader sells few canvases

Your first quadrant. Each valued cli‍‍‍ent receives the IDEAS quadrant. Similar to the articles we publish in our syndicated product on different companies each week, this quadrant (aka "theme") is a free flowing list of IDEAS about YOU...for the duration of our engagement.‍‍‍

Why only four q‍‍‍uadrants? Neither you, or us, wants to be stretched thin because then IDEAS quality suffers. We only serve a few clients per IDEAT from our team...and further limit each CANVAS to four quadrants so we are able to deliver on up to 3 key themes.

The Quadrants‍‍‍

Ideas for picking quadrants... Whether you know your success statement or seek our help defining, the point is to frame each theme/topic/competitor/idea as a single sentence to g‍‍‍uide a positive outcome. You then get a KPI dashboard to measure progress along our journey.

As secure & Confidential as desired...We like Slack, Evernote, GoogleDocs, Office365, but you get to pick which platform meets your requirements for security and confident‍‍‍iality. Simply know we will communicate with you in this digital world on the platform/medium you trust in the most.

The Seedlings

How many IDEAS? Some people like to hear 10 concepts a day, but only select one each month. Others want one great idea each week. We ask you preference for each quadrant to deliver at the frequency you desire.

Picture books or bullet points? We are firm believers in matching the sharing format with each person's thinking style.You tell us to make slide decks, long form writt‍‍‍en summaries, 3 sentence emails, etc. We deliver how you want to receive.

1v1, 5on5, 1toMany?  The engagement team for any project is critical. You have many smart people who would benefit from our engagement, but you get to pick BOTH the members from your team, and those from ours to ma‍‍‍ke IDEAS successful!

Picture this...

S-U-C-C-E-S-S. Most sales pitches and ideation sessions involve the question "What does success look like to you?" While this is a very stuffy question, the intent is spot on to ensure two people/firms agree on a mission. Our difference, we included this step in the quadrants...so we refer to this final step as ensuring your happiness so that we have more years of success together and be long-time partners.

We promise not to run out of good ideas...You promise to always be your best!!

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